Rethinking customer engagement through digital channels to increase brand recognition

Rethinking customer engagement through digital channels to increase brand recognition

Through digital communication, brands can communicate with their customers faster and more easily than ever before. Also, through digital channels, they can connect with their customers in new and creative ways.

Through identifying the customer values, we can create evocative solutions which will give added value to the brand. For this challenge, the participants will have to discover how they can improve the digital customer experience for a brand in the food industry, and to create a strategy on how the brand can grow/expand.

What possibilities do digital channels offer and how to reach more customers?

What do you need to do?
– Identify the value of potential customers
– Discover new possibilities for interacting with customers through digital channels
– Propose a strategy/concept solution for better digital communication

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