Rethinking financial habit formation in young customers – Changing financial habits using Big Data & AI

Rethinking financial habit formation in young customers – Changing financial habits using Big Data & AI

Thanks to digitalization, banks can now communicate much faster and more easily with their clients. The automatised systems that register all transactions, also allow us to follow all the individual financial habits of the users.

Through the use of these lard databases, in combination with Artificial Intelligence, we can create a unique customer experience. For this challenge, the participants will need to identify the current financial habits of younger users and to find out how to create new habits.

What influences the young users the most and how can we improve the digital customer experience?

What do you need to do?
– Find out how to create a better customer experience through Big Data and AI
– Identify the current financial habits of young users and find ways to change them
– Propose a strategy on how to improve the digital services of the bank

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