Rethinking customer engagement through digital channels to increase brand recognition

Rethinking customer engagement through digital channels to increase brand recognition

Through digital communication, brands can communicate with their customers faster and more easily than ever before. Also, through digital channels, they can connect with their customers in new and creative ways. Through identifying the customer values, we can create evocative solutions which will give added value to the brand. For this challenge, the participants will [...]
Rethinking digital data collection and usage to increase sales in fashion retail

Rethinking digital data collection and usage to increase sales in fashion retail

In the digital age, the available customer data creates endless possibilities for improving communication with the customers, as well as directly increasing sales. Through adequate analysis and use of customer data, we are able to identify their habits and create custom offers of products. For this challenge, the participants will have to find new ways [...]
Rethinking financial habit formation in young customers – Changing financial habits using Big Data & AI

Rethinking financial habit formation in young customers – Changing financial habits using Big Data & AI

Thanks to digitalization, banks can now communicate much faster and more easily with their clients. The automatised systems that register all transactions, also allow us to follow all the individual financial habits of the users. Through the use of these lard databases, in combination with Artificial Intelligence, we can create a unique customer experience. For [...]
Rethink 2019 – 6 reasons why to attend

Rethink 2019 – 6 reasons why to attend

Are you full of creative energy and you don’t know where to direct it? Do you constantly come up with creative ideas that you wonder why nobody has used yet? Do you like competing with and meeting other creative people like you? If you answered YES to these questions, the creative marathon Rethink is definitely [...]
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